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According to statistics, the market size of the global LED display was 16 billion US dollars in 2016. It is expected that in 2020, the global LED display market will reach 31 billion US dollars, and there is huge room for overseas markets. China's led display market, with the rise of small-pitch led displays, has a clear trend to lead the development of LED displays. The market shows a highly popular situation for small-pitch led display products in 2016, and it is expected to remain stable from 20% to 30% in the future increase.
At present, the Chinese LED display giant is actively carrying out the new layout of the overseas market, and through the acquisition of foreign LED companies, the establishment of overseas branches, the establishment of overseas LED display product storage base, the improvement of overseas supply chain system construction, and actively enhance the product brand image, And achieved greater economic benefits.
Small and medium-sized enterprises should catch up with the country's economic policies such as the “Belt and Road” initiative, actively explore the LED display market in countries along the “Belt and Road”, and look for potential market opportunities in Asia and Africa and other underdeveloped regions. Generally speaking, the Chinese LED display companies that "hard work needs its own hard", only to increase investment in innovation and R & D, work hard on product value, constantly improve its products and services, enhance its brand image, and actively explore a diverse international market The sales channels can only be blossomed in order to remain in a “stable” state in the context of the changing international situation, so as to remain unchanged and constantly change in the global LED display market competition.
In recent years, after breakthroughs in technology accumulation, China ’s LED display has developed rapidly, with significant scale effects, and products are becoming more mature, especially the continuous breakthroughs in packaging and core "pitch" technology, directly building today ’s small-pitch LED display market is hot The situation is that the market continues to develop towards standardization and refinement. However, the reality that should be recognized is that the current homogeneity of LED display products in China is very serious. Due to the homogeneity and low prices of products in the market, it has led to the "small profit" situation of LED display products. The lack of protection of relevant intellectual property rights has greatly hindered the innovation and development of the industry.